Better Botanicals Changes Ownership, Management and Focuses its Product Line

Better Botanicals launches a refined natural product line and reinvigorates its consumer awareness program

PETALUMA, CA – November 1, 2007 – Better Botanicals LLC, an Ayurvedic body care company with an 11 year history, announced today its new, streamlined selection of natural face, skin and hair care products, known as much for what they do as for what they do not have in them. Better Botanicals delivers an exceptionally effective array of natural products that do not contain synthetic colors, fragrances or alcohol that damage the skin and reduce the efficacy of the products. The product line is also produced with no animal testing. The new, leaner product line is the tipping point of the Company’s growth strategy under the direction of a new management team following its acquisition by New Organic Ventures earlier this year.

In January, Better Botanicals was acquired by New Organic Ventures, an angel investment firm out of Kenwood, California. With this acquisition came a bright new management team with exceptional packaged product experience, lead by Co-owner Patricia Tedeschi and Director of Operations, Adele Jeppesen. The company also found a new home, moving its offices from the East Coast to Petaluma, California. And most importantly, the Company charted a new but familiar course. While Better Botanicals will continue its focus on delivering highly effective products based on the renowned Indian school of herbal medicine known as Ayurveda, the new management team has streamlined Better Botanicals product line. The company sells its products through various retailers, including Whole Foods, Longs Drugs and numerous other natural products retailers, as well as through its website, BetterBotanicals.com.

Better Botanicals is known for its commitment to providing the purest herbal skin care products available-specifically delivering products that do not use synthetic colors or fragrances, alcohol, petroleum-based, animal or so-called “bandwagon” ingredients (ingredients that are more fashionable and trendy than practical or productive from the herbal point of view). An integral part of its offering is the education component, ensuring that consumers are aware and informed when making their choices between herbal face, body and hair care products.

“Our commitment extends well beyond delivering exceptional herbal products to our customers,” says Patricia Tedeschi, Co-owner of the company, Director of Education and Training, and an Ayurvedic Consultant for Better Botanicals. “An integral part of Better Botanicals’ offering will be consumer education about herbal skin, hair and body care – our focus will be on helping our customers choose the best possible combination of herbal products, so they get a terrific, natural result.”

New Organic Ventures Chairman, Jethren Phillips, founder of Spectrum Organic Products and a veteran of the natural and organic products industry, feels Better Botanicals is already realizing benefits of the expertise he and his team have brought to this acquisition.

“New Organic Ventures specializes in building businesses in the natural products industry by fueling their passion and purpose with best practice expertise and capital,” says Phillips. “The Better Botanicals team is exceptionally focused on success, and we will work together to build the next chapter of this company’s story.”

Better Botanicals products are based on Ayurveda, the world’s oldest and most widely-practiced school of herbal medicine, originating in India 5,000 years ago. Most of its products are manufactured under Ayurvedic license (distinct from a cosmetic license). The products rely on Ayurveda’s pure, balancing herbs to offer products that work with the body’s natural rhythm and intelligence to enhance both health and beauty.

“This marks a new direction for Better Botanicals, one of which I am thrilled to be a part, “ says Adele Jeppesen, Director of Operations. “We are committed to growing Better Botanicals by establishing and supporting a strong wholesale and retail partner network, complementing our current line with exciting new products, and reinvigorating the Better Botanicals’ brand.”

Better Botanicals is an herbal face, body and hair care products company with a focused product line based on Ayurveda, the world’s oldest and most widely-practiced school of herbals medicine, originating in India. The company holds a steadfast commitment to consumer education about herbal products. Its products have been featured in international fashion and lifestyle magazines.

New Organic Ventures, launched in early 2007, is a values-driven angel investment firm, passionate about building businesses that contribute to a healthy planet. The company has the experience and breadth of knowledge needed to assist its portfolio companies, with direct experience in all corners of the industry—organic and natural ingredients, functional foods & beverages, dietary supplements, body care and education. Its qualified and experienced team has exceptional knowledge of all channels of trade that touch the industry—natural products retailers, grocery, club, and drug retailers, direct to consumer and business to business. The company’s team also has expertise in various stages of business development—high-growth small to medium-size businesses, private, public, acquisitions and mergers.

For more information, visit www.neworganic.com.